We all live on the same planet. What we choose to consume and pollute has impacts on the biosphere, other people’s livelihoods as well as future generations. Since the earth’s resources and nature’s capacity to absorb pollution are finite, our aim should be to obtain the maximum of well-being with the minimum of consumption.

Frugality, intelligent consumption and a culture of enoughness do not imply sacrificing material comfort. Simple changes to personal habits contribute to environmental sustainability and sustainable well-being for all.

Produce more with less, achieve more with less, enjoy more with less.

Invest responsibly in sustainable assets, economic activities and leave the earth better for our children.